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What is the Color of the Cosmetic Packaging Telling you?

Release time:2020-03-11    Hits:    【Print

When it comes to the releasing function of cosmetic packaging, color is one of the most important factors in attracting customers. 
Comparing to other elements, color is critical for cosmetic packaging.

Color can awake people's memory. It has the power to stimulate emotion and thinking. One's experience often forms a response to various colors. 
Because of this, the color scheme of packaging can induce consumers' emotions and attitudes towards the product before they know about the product. 
In order to stand out from the competition and attract the attention of potential buyers, it is important to be clear about the meaning of each color 
when choosing packaging colors. Here are some of the colors commonly used in cosmetic boxes.

White is considered blank. It conveys innocence, equality and a new beginning. 
White is safe, simple and conservative when using it for packaging.  If you want to create a look that symbolizes cleanliness, 
purity, efficiency, or simplicity, white is a good choice.

Red could be used to attract people's attention to your products, stimulate the senses, and motivate potential buyers, 
because red symbolizes vitality, action, passion, passion and strength. Crimson is considered professional and luxurious, 
while bright red is more exciting and energetic, which usually has a lower perceived value than crimson. Adding gold or silver to printing 
or decoration can increase perceived value.

Black is a powerful color that symbolizes control and authority. As a packaging color, black tends to stand out, making the product 
appear heavier and more high-end, conveying an enhanced perceived value. It evokes mystery, class and elegance.

As with white or gray, you can add a secondary color to black to modify its style. Add gold or silver foil to create an elegant style to attract higher-end crowds. 
Adding red creates a mature or sensual connotation. The combination of roses or pinks will soften the message and attract the female market, while magenta or magenta will make it more distinctive, more attractive and more creative.

The pink packaging is calm and free of threats. Generally speaking, pink is best for women's cosmetics. Pink looks feminine and young in pastel tones, 
while in deeper tones it is full of passion and vitality. Combine pink with dark colors to make it look more mature and powerful. Dusty or pale pink 
packaging attracts a more sensual and older market. Using bright pink or neon pink often means younger.

In addition to symbolizing environmental protection and nature, green also symbolizes security and growth. For natural cosmetics, green is always a good choice. Dark green means luxury and professional quality, while light green or light green means environmental safety and nutrition. Green is usually an ideal color choice, plus a decorative finish or printed color that will appeal to your target market.

Although color is undoubtedly an important factor in the overall product design, we believe that suitable colors and novel cosmetic packaging designs 
will stimulate the five senses of consumers.





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